Core Values

Zakes & Associates believes that there are certain things that build the foundation for a good life, good relationships and excellent client service. Borrowed from the CEO of MindSpring Enterprises (now Earthlink) this set of Core Values and Beliefs (CVBs) are something that I have tried to follow every day of my life. We have now incorporated those CVBs into the Zakes & Associates culture

- Deanna Zakes, Esq., Founder, Zakes & Associates

  • We respect the individual, and believe that individuals who are treated with respect and given responsibility respond by giving their best.
  • We require complete honesty and integrity in everything we do.
  • We make commitments with care, and then live up to them. In all things, we do what we say we are going to do.
  • We are frugal. We guard and conserve the company’s resources with at least the same vigilance that we would use to guard and conserve our own personal resources.
  • We insist on giving our best effort in everything we undertake. Furthermore, we see a huge difference between “good mistakes” (best effort, bad result) and “bad mistakes” (sloppiness or lack of effort).
  • Clarity in understanding our mission, our goals, and what we expect from each other is critical to our success.
  • We are believers in the Golden Rule. In all our dealings we will strive to be friendly and courteous, as well as fair and compassionate.
  • We feel a sense of urgency on any matters related to our clients. We own problems and we are always responsive. We are client driven.